Social Media Round Up November 2018

Social Media Round Up November 2018

Happy December!  We are rapidly hitting the end of the year and I simply can’t believe how fast it has been.

This month I had a holiday in San Diego for 8 days with my family and was able to get some real quality time with them experiencing some very special moments.  It’s few and far between that we get these moments!

Now back to business:

Pinterest

Bet you weren’t expecting that?

Pinterest is if anything getting better at driving traffic to your website than ever.  They have really upped their tactics over the last few months and my friend Jacinta Dempsey of The Social Network has written a superb blog outlining how best to add these tactics to your marketing plan.

What Gary Vaynerchuk Knows and You Don’t….Yet

I personally find Gary Vaynerchuk very knowledgable and er….unrestrained and unreserved.  However!  He does know his stuff when it comes to marketing a business or indeed yourself.  I saw him as a speaker at Dublin Tech Summit last year and I was almost disappointed how little he swore. 🙂

There are certain things that you must do to boost your business profile and it doesn’t have to be as stand out as what Gary does.  What he wrote in this article though is worth consuming.  It should even be your business mantra….

Gary Vaynerchuck at DTS 2017

Facebook Gives You Cookies

As giving as they are , I don’t literally mean actual cookies.  Last month Facebook have now joined Google in giving you first-party cookies.  This means that a small amount of text is stored in the user’s computer that is created by the website the user is visiting. By default, firstparty cookies are allowed in every Web browser.

“We are offering a first-party cookie option for the Facebook pixel to help businesses continue understanding site activity and ad attribution across browsers,” Joe Osborne, a Facebook spokesperson, said. “This change is in line with updates made by other online platforms, as use of first-party cookies for ads and analytics is becoming the preferred approach by some browsers. The controls people have over ads will not change.”

It means the Facebook Pixel – which everyone should have on their website is capable to retargeting to a better level.  Have a read, its not as complicated as it sounds (ish).

Facebook Chatbots

I am sharing this here in the hope it encourages me to rewatch and actually do something about chatbots!  Its definitely becoming a fabulous go-to tool to upsale and target your customer with.  There are so many new techniques that we all need to master and you will have to work out for yourselves how much time you would like to dedicate to these updates.  There is no better person to learn about them from though.  Have a listen and make the decision yourself.

Facebook Messenger Chatbots: What Marketers Need To Know!

Facebook Messenger Chatbots: What Marketers Need To Know! Tune in to this special free training!!👇🏻What we cover:★ Introduction to conversational commerce★ What is a bot?★ Why do you need a chatbot?★ What can chatbots do for you?★ How can you stand out as a relationship marketer and not over-automate? … and more.PLUS, it’s CONTEST TIME!! Just comment to enter. Ideally, answer this question: What is your #1 question about Messenger chatbots?🏆💥 PRIZES 💥🏆🔹 GRAND PRIZE = Makeover with Mari One lucky winner will receive a strategic social media assessment, consultation and creation of your social marketing game plan. Plus, prize includes a Chatbot Build Package. Makeover to be conducted via virtual meeting; or, you can come to San Diego to work with Mari and team in person!🔹 3 RUNNER UP PRIZES = Chatbot Build Package Three lucky winners will each receive a personalized, done-for-you Facebook Messenger chatbot set-up and build package! Start growing and engaging your audience better with automated messaging.🎉 SPECIAL OFFER FOR MARI’S PEEPS!! SAVE 92%!! 🎉Facebook Messenger marketing automation is the biggest untapped opportunity of the next few years and you can get started today with your own Facebook Messenger Chatbot!✔ Sign up for a MobileMonkey Pro Subscription for 12 months for only $49!✔ Includes UNLIMITED contacts!Just go to: bit.ly/mobilemonkey_mari and use coupon code “mari”Offer available through August 31, 2018. [***UPDATE*** Offer extended through September 10th, 2018!!]===CONTEST RULESContest open through August 31, 2018 at midnight Pacific Time. Four winners will be drawn at random on September 1st, 2018. [***UPDATE*** Contest extended through midnight PT September 10th, 2018. Winners will be drawn on Sept 11th.] Winners will be notified via Messenger. No purchase necessary. Void where prohibited. This promotion is in no way sponsored, endorsed, administered by or associated with Facebook.

Posted by Mari Smith on Monday, August 13, 2018

Twitter

More and more businesses are accepting the power of Twitter, which is nice.  Though I am still only seeing either the smallest or largest businesses currently partaking.

The only issue I see for many businesses today is the lack of consistency.  They start meaningfully enough but it really does take a lot of planning and forethought to make Twitter a successful platform.  Scheduling is fine but being responsive to your tweets is very important.  It’s kind of the point to be honest…

Twitter needs a lot of feeding!  So if you are feeling a bit stuck then check out these brilliant tools that support you on Twitter from Kim Garst.

If you have any questions or suggestions to cover for my next round up, then please contact me!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.