Here we are, the last month of 2021 and this will totally fly by as a majority of people will be off over the Christmas period. I myself will be shutting up shop from the 22nd, when my children finish school for the year.
I hope you made it to the Monday Morning Marketing Podcast Workshop. We had such a laugh and learned loads and loads from these spectacular speakers. I will never forget what each of these speakers did for us and genuinely appreciate their time and support. Myself and Esther will definitely do another one and will announce some stage in the New Year. We are setting up an email list you can subscribe too, so watch this space!
Let's see what our Social Media Gods have in store for us today shall we?
I found this post and the mention of it in Amanda Webb's Digital Coffee fascinating. We all know the best content to post on Facebook is paid for content but the next best is always videos / going live right? So what's the next ones to post? Well apparently not links. In this blog post the writer of the blog post outlines what Facebook themselves have worked out and it seems mindless yet effective posts that get people to contribute one or two words do a whole lot better than sharing links to your website.
I guess it makes sense to a large extent. Facebook have always been the jealous sort and don't like sharing us, their users with anyone else. Get yourself a cuppa and read Social Media Today's blog post and see if time you changed up your posting?
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Yep, they are getting rid of Face Recognition in the coming weeks. They have noticed a societal shift and feel that at this time its not helping their brand or their consumer so have decided to delete over a billion templates. Check out the news update from them here.
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Around mid month of last month Later.com put out a report on their findings of 18 million posts and they firmly established we should be using EVERY hashtag we could. Yep, we should use all 30 as often as possible.
Now this flies in the face of everything that Instagram have ever told us and especially this year. There's no particular reason why they have said to only use 5 that we have a good record of at this time but it could mean they just want people to be more specific on how they manage their hashtags. Either way, until I find out otherwise, I am going to be using them all. Read the report / blog and decide for yourself.
Monetising your brand using Instagram as a Creator is now being rolled out more extensively. You've probably seen some of your favourite creators overseas using it for a bit now but now its being pushed a little more directly, first in the US. Who knows how long it will be before they progress this over the pond to us but its definitely something to look forward to in 2022 I would imagine. Read more about this update in this blog post from The Verge.
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A recent update that happened around mid month sent all the original images packing for some reason and although Instagram went to some pains to not comment on it, a few fans worked out a fix pretty much in the same day. So if you're feeling a little frustrated about this, then check out the suggestions in this post and see if you can update this back again.
So Facebook did it, so why not Google My Business? For those of you who have existing GMB Profiles, nothing has vastly changed to be fair. There are a few up sides that have been outlined in the blog post below but not enough to affect you're every day to day usage of it.
For those of you brand new to Google Business Profile, if anything its got even easier to use. This tool is like another social profile but this one helps you directly build Search Engine Optimisation and helps you get found in search. If you would like to learn more about this FREE tool that you really only need to post to once a week to make it effective, then please read this blog.
Everyone is hopping on board the newsletter train now. Twitter started it a while back and now its LinkedIn's turn to widen it out to a larger audience too during it's pilot. Our recent speaker Louise Brogan shared a blog last month detailing how you should use them and how to access them. There is quite a strict access level so it wont be for everyone but its a great model to attract a more decisive audience. See if you can access it by checking out her blog here.
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A new tool alert was out early this month for Clubhouse. This is going to completely change Clubhouse for the positive as making it possible to record and listen back to conversations will definitely widen its audience.
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This platform has had to grow up so quickly in the last 18 months (it only launched in April 2020) so the innovation has been swift in comparison to it's competitors. These Replays as they are called then then be shared widely outside of the platform and even saved to a club or a persons profiles. I can foresee a resurgence of interest in this platform as it has waxed and waned a little as some conversations are happening in a different time zone and FOMO has been a real issue. Hopefully this can potentially resolve this issue. Learn more in this update from TechCrunch.
If you're looking to create a strategy for your social media and overall digital marketing and would like to know how to do this by yourself for your own business or for the company you work for, then you maybe interested in doing this training that I offer.
I help you create it at a pace you set, filling in the gaps in your knowledge along the way. You'll be given work to do between the sessions that you can manage and that won't be overly disruptive to your everyday workload.
This will give you accountability and you can contact me anytime during the training if you have any questions that crop up between sessions.
December is a very busy time of year for me as it's so short. So if you are considering starting this in the New Year, you may want to take advantage of a 10% discount I am offering for early sign ups of €150 off the cost. To get this discount you need to ask for a quotation and pay the deposit before the 22nd of December. I have regular time slots to offer this training and it can run either in 1 month, 6 weeks or even 12 weeks if you prefer! I can give you the dates to fit around both our schedules from day one so you know this in advance. If you would like to learn more about what this covers, then visit this page.
This course has been currently accepted by 5 Local Enterprise Office Areas as suitable for the Trading Online Voucher but you can also get this training directly. Check out all the lovely testimonials I have received regarding this course.
How to Create an Awesome Webinar for Your Audience by Samantha Kelly, Tweetinggoddess
When and How You Need to Market Niche in Your Business by Melanie Boylan, STOMP Social Media Training Ltd
How to Make Your Marketing Campaign "Hand Out" by Melanie Boylan, STOMP Social Media Training Ltd
Podcast 96 - Social Media Strategy for Your Event
Podcast 97 - Sales and Mindset with Dan Holloway
Podcast 98 - What all Marketing Newbies Need to Know
Podcast 99 - The Freelance to Agency Journey with Rachael Dines
Podcast 100 - What we've learned in the first 100 episodes Decision Makers and Action Takers
What a busy month its been! With in-person events starting to rock back in and more and more deciding to go hybrid I think this is now a permanent change. I feel certain that there will be more attendance and more awareness by including this virtual method to every event going forward.
If you have any questions on any of this or would like to bring your own questions to me, then contact me today!.
Working with clients Nationwide from base in Mullingar.
