This past month has made a big difference to many businesses within Ireland. We're almost fully open now, just one last phase to go. My business has definitely seen an upwards turn. More and more people want to check out their Digital Marketing Strategy options and others are looking for mentoring through the Local Enterprise Office as well. It's nice to be busy again.
The New Look with Mari Smith
I’m sure you’ve noticed the new look for Facebook that we’re occasionally forced to use. Thankfully its reverted to “classic” style a couple of times but it will eventually happen. There’s still a lot of glitches to be resolved but listen to Mari in this video and she’ll explain a bit for you.
How to Use Facebook Live Producer
One of the people I follow would be Ian Anderson Gray, who has been a valuable source of support and information for me. This brilliant “Live” went into great explanation how to use Facebook Live Producer, so I had to share, just click the link below.
Then yesterday Ian shared his article about the same video in Social Media Examiner, read it here! I get mentioned (well in a picture) 😀
Hashtags on Facebook
Finally, hashtags on Facebook is a thing. Hear from Mari Smith below to find out how to start it using them.
https://www.facebook.com/marismith/posts/10157233162030009
Early last month LinkedIn mentioned that they are adding an audio aspect to their platform that would help people pronounce peoples names. This odd innovation hasn’t rolled out everywhere yet but should be along soon. More on it here.
You may have noticed when looking on LinkedIn that some profile pictures have a green circle around the image – check out my profile just above.
This means we have added a stamp to indicate that we’re looking for work. You can even specify the type of work you’re seeking. Check out this useful post from intallaght.ie
It's been a bind for a long time, then Facebook Creator Studio came along – but only on a laptop. Well towards the last week of July Facebook finally made it possible to create and schedule to both profiles on your phone as seen below:
Yep, you can even schedule these now too! But not as yet through Facebook (??). You can however do it with Hootsuite and other 3rd party tools. Have a read of this blog post and get your stories scheduled for the next few months!
Delighted to hear that Facebook / Instagram have become so progressive and have created an alt text for the impaired. This means when using the object recognition technology they can read out whats on the screen. Read for full details from Business Insider in this post.
As usual, not to be outdone by another platform Instagram are launching their version Reels some stage this month. I wonder if they are targeting the same audience as well? Let me know if you come across and use it? I’d love to have your feedback from this new innovation. More on this from Business Insider again.
Seriously scandalous news shared by Tom Waddington last month about a Google Guarantee that you can get for $50. It could become the deciding mark for a business but not every business qualifies for the guarantee, well not at the moment anyway. I can see this potentially harming businesses. What do you think? Read the article and make your own mind up?
Google Guarantee
The Google Guarantee covers claims up to the amount on the job invoice up to the lifetime cap for coverage. Services must be booked through Google Local Services. The Google Guarantee doesn’t cover add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.
Its not a common question get yet but it is cropping up a little bit more frequently. Have you considered it yet? i’m only now myself starting to make more of an effort so let me get back to you in 6 months time and tell you if it worked…
Read this blog post from Digital Information World for now and I’ll bring my own in a few months time.
The well known audio leader has now started a campaign against YouTube – ears aren’t enough, now they want eyes! Read on about the recent announcement.
It still early days but can you see this happening? Where will you go?
How to Measure Your Social Media Effectiveness in 6 Steps – By Melanie Boylan
7 Video Content Formats that Solopreneurs use to Land more Business – By Tiffany Ruder
Which Video Aspect Ratio Is Best for Facebook Video Ads? – By Scott Ayres
I hope you found this months round up useful? It’s been a busy one definitely! Please let me know how you’re getting on and let me know what you want covered if anything particular? See you next month!
Contact me or find me on any of my social channels below:
LinkedIn: https://www.linkedin.com/in/melanieboylan/ Twitter @STOMPSMTraining Instagram @melanie_boylan or Facebook @stompsocialmediatraining.
Working with clients Nationwide from base in Mullingar.
