Delighted to get my update out on time this month. Although there have been a lot of changes over the last couple of months they really haven't been very big and haven't been massively impactful to my audience as yet. More on those types of changes coming up early next year!
This month - well the next 2-3 weeks really should be you (and me) getting ready to take time off over the Christmas break - which is very much needed for my family this year. Make sure to plan ahead, make time for your own mental health and for your staff too.
Let's get started:
This snazzy little tool allows you to see stats and if you're in a position to do it, monetise your personal Facebook profile. You would need to be an avid content curator / creator to make it worth while and when reading the blog on the update at the end of October - its almost like a Group function as you can assign mods as well. I can't talk about it great detail at this time as I currently don't have. It could be I don't create a lot of video or Reels on my pages and so its not become unlocked, but that's just speculation on my part. If you do have it and you're like me (not doing lots of videos), please let me know so I can update my knowledge!
Nice little touch coming out this month, where you can access permission free access to music for a photo/picture you're intending to post / schedule. Check out the article here and learn more about it.
It's been possible for a long time to schedule posts to Instagram within Business Suite on the app or on your laptop, however, now Instagram are rolling out the facility to do it in app on Instagram. Maybe this is for the Business Suite averse? Not entirely sure, but it's coming soon to your updates. Keep updating regularly!
Yes, I was as surprised as you were when realising! Finally LinkedIn have allowed it's own functionality and you can schedule things directly in the feed on your laptop and currently only on Android but I'm sure that will change soon. I did schedule one text post when I realised but then couldn't see where it went?? So until I find out - or indeed you do, make sure to spell check and really think when and what time you want the post to go up because I can't see where to remove or update it! Have a read of this post that outlines how it works, apologies for all the pop ups!
I think I'll leave this alone for a bit... but do watch this space.
So they can compete with the likes of Amazon and shorten the entire process of ads and sales, TikTok are currently testing an ecommerce feature in the US. However, it was previously only available in the UK and 7 countries in south east Asia. (Seems wildly specific..). So let's hope in the new year this will be made available in Europe and beyond. Read this rather brief post about it.
Its been coming for some time but now you are forced to update your Google Business Profile from Google Search. I have however personally still got the option to post into the nine buttons in the top right of a Google Home page when logged in of course. I just did it myself BUT it still wanted me to Google search. I'm sure this will change by the new year though. Read more about this update here.
Learn about the difference between SEO and PPC with this blog from Google. I have to say it's becoming a frequently asked question as my audience is becoming more au fait with the inevitability of having to pay-to-play for promotion.
The guys at Wordstream are one of my favourite writers on the topic and I'm sure you'll find this blog explaining the Google SEO Guide useful.
10 Reasons Businesses Need to show up on Social Media by Becci, Be Heard Socials
How to Make an Invoice by Sara-Jayne Slocombe, Bookkeepingformakers
How and When to Create a Marketing Budget for your Business by Melanie Boylan
How Short Form Videos Alters Marketing Evaluation by Jon Loomer
If you're looking for a more one on one style of training to create a strategy for your social media and overall digital marketing and would like to know how to do this by yourself for your own business or for the company you work for, then you maybe interested in doing this training that I offer.
I help you create it at a pace you set, filling in the gaps in your knowledge along the way. You'll be given work to do between the sessions that you can manage and that won't be overly disruptive to your everyday workload.
This will give you accountability and you can contact me anytime during the training if you have any questions that crop up between sessions.
Are you on track for your goals and targets so far? If not, then maybe you should contact me. I have set aside some regular time slots to offer this training and it can run either in 1 month, 6 weeks or even 12 weeks if you prefer! I can give you the dates to fit around both our schedules from day one so you know this in advance. If you would like to learn more about what this covers, then visit this page.
This course has been currently accepted by 5 Local Enterprise Office Areas as suitable for the Trading Online Voucher but you can also get this training directly. Check out all the lovely testimonials I have received regarding this course.
Podcast 148 - Not Everyone is your Customer and that's OK!
Podcast 149 - 4x your eCommerce with AJ Saunders
Podcast 150 - Marketing Jargon Explained
Podcast 151 - Repurposing Content
Podcast 152 - Standing Out by Being Yourself with Patty K
After a rather confusing and hard September and October I seem to have got my head back on here at STOMP HQ and have got my Business Goals, SWOT and Diary done. Its been a very satisfying feeling to regain some control!
I hope you find this useful and look forward to bringing you more updates in a few weeks time. If you need anything, don't hesitate to contact me.
Working with clients Nationwide from base in Mullingar.
