When most businesses start up they have all the good intention in the world to move forward with technology and make time to update these and how they use it. However, as they get busier it gets difficult to make this time available. A Social Media Sort Out is required and this can take several forms depending on what needs sorting.
Firstly, what media do you feel you need to use, there are so many out there? Sometimes your very business can be defined by the media you use so its important that once you start using it, it is kept up. If you are not technically minded or feel you just need to be shown, then I can always get you started and be available to help you by email, phone or even Skype if required.
Second, you need to make sure that the media you use is kept interesting. We are a visual crowd and text can be very limiting and considered even boring by some, so try to add decorative banners, patterns, images or photos to anything you add to Facebook or Twitter for example.
Third – make sure you use correct spelling and grammar. There are programmes on Microsoft Word and in fact on most modern packages these days that can help, but make sure you reread what you have put down and see that it makes sense. Do you best to do these things when your not in a rush and can put the concerted effort into it. First impressions last and its difficult to get people to return to you once they have made up their mind. You normally only get 5-10 seconds of some ones interest when they find your details in a search engine so you have to make it count.
Finally, a Social Media Sort Out can also be getting rid of media that no longer drives your business. Sometimes we want to have so many fingers in so many pies that we spend more time on Media than on excellent Customer Service and quick response times. It is vital that once you have gained your hard earned client, that you retain them. So if you feel you have got enough time allotted to your Social Media now, then make sure you follow up all your hard work with being a responsive service provider.